Radio Advertisements - exploration of the conventions used:

Radio Advertisement - Research: 
Before I begin writing drafts for the radio advertisement,  I need to look at the codes & conventions of legitimate radio advertisements. This is important to me since I need to gather lots of information, so that I can approach this task with reasonable amount of knowledge. 

How to create an effectual radio advertisement: 

1. Keep it simple and clear - Try to focus on the most significant/essential pieces of information which needs to be communicated to the audience.  

2. Consider the amount of time you have - Keep this in mind when designing the script for the advert, try fit all the essential information into the time frame given. 

3. Be Creative - In addition to the simplicity of script, try to give the advert some excitement, anything which could conform the tone of the advert into an appropriate style - which in turn, could result with the magazine being noticed more by your audience. 


What do others have to say? 
Link for a website article - the writer of the article discusses how radio advertisements should work, with the air time you've been given. This article has been of much help to me, because I needed the advice from a person who is experienced enough - to know what works and what doesn't work in radio advertising. 

Article Link - http://voices.yahoo.com/how-write-effective-radio-commercial-37193.html?cat=9

I've learn't from this online article:

1. It helps if a radio advertisement is appealing and enjoyable to listen to.
2. Keep yourself away from making and reading out a 'laundry list' of facts about your product (as the writer of this article put it). Since the listeners will only remember the first and last thing which is read out in an advert. So I don't want it to be boring - or too cliché. 

PART II:

Professional radio advertisement script - Examples: