Audience Profile - Research: Questionnaire

                             Regional Magazine Questionnaire

Question 1:If you had to choose between your local regional magazine or the local newspaper? which one would you choose? 


a ) Regional magazine -


b ) Newspaper - 


c ) Neither - 


 
Question 2:Have you ever read a regional magazine? 


a ) Yes -



b ) No - 

 
Question 3:
For what reason do you purchase regional magazines? 

a ) "I buy regional magazines solely for the content offered inside".


b )  "I buy regional magazines because I use it to read in my spare time/free time". 


c ) "I like the fact that regional magazines usually focus on one or more topic of similar standing, it makes it more in-depth". 


Question 4:                
What is your favourite topic of interest (to read) in regional magazines ? 

a ) Local News - 

b ) Food & Restaurant reviews - 

c ) Events - 

d ) Fashion - 

e ) Travel - 

f ) Business - 

g ) Motoring - 

h ) Society & Culture - 

I ) Other - 



Question 5:               
 Do you concern yourself with how the magazine is designed (layout/presentation)? 
 Do you even view the graphic design side of things as a secondary issue? 


a ) "Yes I do care to a significant extent about how the magazine is designed". 


b ) "No, I don't really mind how its designed, as long as the information is on the page for me to read".



Question 6:          
Do you like the current look (design) of traditional regional magazines? 


a ) Yes - 


b ) No - 

Question 7:     
 If your answer was 'No' referring to the previous question - Can you explain why? 


a ) "I think the magazines today don't feel user friendly (enough) - because there are instances where there is much information before you - on one page - and it's hard to take in".



b ) "I think most regional magazines look fine (in reference to the design) but there are a handful out there, which look too cluttered".



Question 8:
 Do you agree that good photographs (high quality/well captured) can equal a more satisfying experience for the reader? To expand a little further - do you concern yourself with how the photographs have been taken?


a ) "Yes, I do care about how good the photographs look, a magazine designer should consider carefully on what may make the buyer of the magazine more content with his/her purchase".


b ) "No, I don't mind at all on how the photographs appear on the page" 



Question 9: 
How much money would you be wiling to pay in order to purchase a regional magazine? Or how much do you think a regional magazine should cost? 


a ) £1 - £2 - 


b )  £2 - £3 - 


c ) £3 - £4 - 


Question 10: 
If you don't usually read regional magazines, What additional content would you like to have included with your magazine, in order to convince you to purchase a copy? 

 

a ) "I'm not bothered"

b ) "I'd like to have additional content - such as; free CDs/or DVDs" - (or anything similar)